How MySiteAU's Website Checklist Transformed ComfySole's Online Sales By 828.56%
Client Introduction
Client Name: ComfySole
Industry: Women's Footwear
Target Audience: Women aged 35+
Year of Launch: 2022
Background: ComfySole, a growing name in the women's shoe industry, faced challenges in converting their website traffic into substantial sales.
Challenges & Goals
Primary Challenge: Despite a high Click-Through Rate (CTR) of 3.5% from Facebook Ads, ComfySole struggled with low conversion rates and stagnant monthly revenue of $3,000.
Goal: To surpass the $10,000 revenue mark per month.
Observation: The client identified their website as the key area needing improvement to boost conversions and sales. Advertising efforts had above average metrics.
Implementation of the Checklist
Timeline: Early July 2023
Process: MySiteAU introduced ComfySole to their comprehensive 300-point E-Commerce Sales & Scale Checklist, fully implementing it within the two weeks of July. This checklist was designed from proven strategies and insights garnered from experience with other clients with a focus on revenue and average order value growth.
Results
Remarkable Growth: ComfySole experienced a dramatic increase in revenue, reaching nearly $11,000 by the end of July - a 291.79% increase from June.
Monthly Growth Analysis (June to November 2023):
- July: 291.79% increase
- August: 219.24% increase
- September: 27.44% decrease (Faced stock/supply challenges)
- October: 15.42% increase
- November: 11.36% decrease (Faced stock/supply challenges)
Total Increase: Approx 828.56% increase in revenue from June to November.
Conversion Rate Average: Soared from 0.96% to 2.8% (including Facebook server visitors).
Significantly Low Return Rate: ComfySole achieved a remarkable reduction in their return rate to 1.93%, far below the E-Commerce average of 20%-30%. This success is attributed to clear messaging and precise product descriptions, demonstrating the checklist's effectiveness in enhancing customer satisfaction.
Client Testimonial
"Working with MySiteAU has been a game-changer for us. When we first approached the MySiteAU team, we were seriously thinking about shutting down our business. But they quickly saw potential in our store and gave us hope. In just a week of insightful discussion, they started putting their new checklist to work on our site, and we began to see positive changes almost immediately.
Saying we're thankful is an understatement. Our business has gone from nearly closing to actually thriving. A big 'thank you' to the team!
To any business or E-Commerce owner who might be hesitant about trying out their checklist, I can't recommend it enough. It's a small price for a huge payoff. From one business owner to another, take the leap – your business will be better for it." - ComfySole
Analysis & Insights
Key Improvements:
- Website Speed Optimisation: Compressing images, reducing image sizes, and cleaning up unused apps and code.
- Navigation and User Experience: Simplifying the menu and adding in-depth filters for easier product discovery.
- Product Descriptions: Rewriting to focus on solving customer problems rather than just listing features.
Conclusion & Future Recommendations
Summary: MySiteAU's 300-point E-Commerce Sales & Scale Checklist proved to be a game-changer for ComfySole, driving substantial growth in revenue and conversions.
Future Recommendations: Continuing to monitor and optimise the website regularly, focusing on user feedback and emerging trends in E-Commerce, could further enhance performance and customer satisfaction.
